Ever notice how some shoppers don’t search for products—they search for brands? Whether it’s Nike, Apple, or that niche eco-friendly label they love, brand loyalty runs deep. That’s exactly why adding a Magento shop by brand feature to your store is a smart move for eCommerce growth.
Why “Shop by Brand” Isn’t Just a Nice-to-Have
In today’s ultra-competitive online retail space, giving customers what they want—fast—is everything. And often, what they want is a specific brand they already trust.
Here’s what a Magento shop by brand setup can do for your store:
- Streamline Navigation: Let shoppers filter by their favorite brands in just a click.
- Build Brand Loyalty: Highlight popular names and exclusive collections that keep customers coming back.
- Improve SEO: Brand pages rank well in search engines, pulling in more organic traffic.
- Boost Conversions: Shoppers are more likely to buy when they can find their go-to brands instantly.
Why Amasty’s Shop by Brand Extension Is a Game-Changer
Magento doesn’t offer a native shop-by-brand experience—but Amasty’s extension fills that gap beautifully. It’s more than just a filter it’s a full-featured brand experience.
Here’s what you get with the Magento shop by brand extension:
- Custom Brand Pages: Create rich landing pages with logos, descriptions, and banners.
- A-Z Brand Navigation: Help users find brands easily with alphabetical filters and search bars.
- SEO-Friendly URLs: Improve your site’s visibility with optimized brand page structures.
- Featured Brand Blocks: Promote top-selling or trending brands directly on your homepage or category pages.
Deliver the Experience Shoppers Want
Today’s online customers are savvy and time-sensitive. If they can’t find their preferred brand in seconds, they’re out. With a Magento shop by brand layout, you meet their expectations—and even exceed them.
Whether you’re a fashion boutique, electronics dealer, or health & beauty retailer, a dedicated brand browsing experience can turn casual visitors into loyal fans.
Final Thoughts
Ready to enhance your store’s UX and boost conversions? A Magento shop by brand solution is a simple, effective way to align your site with how modern customers shop.
Add it, brand it, and watch your sales grow.
